Case study in PET Design?
Scand.al is probably the most convincing application of theories in Persuasion, Emotion, and Trust (PET Design).
These are theories in Human Factors that leads to the conversions of target audiences.
- Create content that motivates specific actions
- Increase customer conversion, loyalty, and adoption
- Understand motivations and emotional triggers
- Appeal to the rational and emotional aspects of decision-making
- Test and measure the emotional impact and credibility
I honestly cannot watch the show anymore. The techniques they use are glaringly obvious to me and it just rubs me wrong.
I was saying the other day… I would not want to do UX for a marketing agency…I just don’t feel comfortable manipulating people that way.
I use the same theories for my job, but I work on productivity and enterprise applications…stuff they HAVE to use.
I serve mankind by helping to make their jobs that much less annoying (lol).
The way the Scandal showrunners and marketing people work together to make rabid fans though…EXTREMELY effective.
It just rubs me wrong…
